Automated event reminders
Turn on automated reminders (a Zillo Pro feature) and Zillo emails ticket and booking customers before their event, so fewer people forget and no-shows drop. Set the lead time from 1 hour up to 7 days and edit the wording to match your brand.
Automated event reminders
A customer who bought a ticket three weeks ago can easily forget the date. An appointment booked last month slips off the calendar. Automated reminders email each customer a friendly nudge before their event — "your class is tomorrow" — so more people turn up and you lose fewer seats to no-shows.
Reminders are part of Zillo Pro. They go out for any product with a scheduled date and time — event tickets and appointment / reservation bookings.
Turn it on
- Add Zillo Pro from Settings → Billing if you haven't already.
- Open Settings → Growth.
- Tick "Send automated event reminder emails."
- Choose your lead time — how many hours before the start time the reminder should send.
- Save. From now on, every upcoming ticket and booking gets a reminder.
That's the whole setup. There's nothing to schedule per event — Zillo watches your upcoming dates and sends each reminder at the right moment.
Choosing a lead time
The reminder goes out a set number of hours before the event starts — 24 hours by default, adjustable from 1 hour up to 7 days (168 hours).
- For classes, workshops, and appointments, 24 hours is the sweet spot: enough warning to rearrange a day, recent enough that it isn't forgotten.
- For big-ticket events people travel to, a longer lead time (48–72 hours) gives them time to plan.
- For same-day reservations like a dinner booking, a shorter window (2–4 hours) lands while the day is already in motion.
You set one lead time for your whole store, so pick the one that fits most of what you sell.
How it works
- Each ticket or booking is reminded once, so customers never get duplicate emails — even if they bought several items in one order, each scheduled item gets its own single, well-timed reminder.
- Reminders are transactional — they only go to people who actually bought, about the specific thing they bought, at the time they booked it. They aren't marketing, so they don't depend on marketing consent.
- The email uses your storefront branding automatically — your logo, colours, and store name.
Make the wording your own
Want to change what the reminder says? Once the feature is switched on, edit the Event reminder email under Settings → Email content. You can rewrite the subject line and body to match your voice — add parking directions, what to bring, or a "reply if you need to reschedule" line.
Good to know
Gift cards, vouchers, and memberships don't have a fixed event time, so they don't receive reminders. To bring those customers back, use review-request emails after they've redeemed, or run a campaign through Klaviyo.
Reminders only cover events still in the future when you turn the feature on. If you switch it on the morning of an event, a customer's reminder window may have already passed — turn it on well ahead of your busy dates.
Cutting no-shows even further
For paid bookings where a no-show really costs you, reminders pair well with a card hold or no-show fee — the reminder reduces forgetfulness, and the fee covers the slot when someone still doesn't show.