Reserve with Google
Coming soon — Zillo will list your bookable services with Google automatically so a "Book online" button appears on your Google Business Profile. Want a booking link on Google today? You can add one yourself for free.
Reserve with Google
Reserve with Google puts a "Book online" button on your Google Business Profile — the panel people see when they find you in Google Search or on Google Maps. Tapping it sends the customer straight to your Zillo store to book, so you keep the customer, your branding, and your full checkout.
Reserve with Google is part of Zillo Pro.
Coming soon. The automatic listing described here is rolling out as Zillo brings more merchants on board. Want a "Book online" link on Google today? You can add one to your Google Business Profile yourself — free, on any plan, in about a minute.
How it works
Zillo lists your bookable services with Google on your behalf and points the button at your store. Customers still book on your Zillo storefront — Google is the shop window, not the checkout. Your appointments, reservations, and class or session tickets are all eligible.
This is a discovery listing, not in-Google booking. Google shows the button and your service details; the actual time-slot picking and payment happen on your own store, exactly as they do today.
Opt in early
You can register your interest now so your store is included the moment the automatic listing launches — nothing to do later.
- Add Zillo Pro from Settings → Billing if you haven't already.
- Open Settings → Reserve with Google.
- Fill in your business address and phone. Google uses these to match your store to your Google Business Profile.
- Tick "Add my store to Reserve with Google when it launches" and Save.
The settings page shows a checklist of everything that needs to be in place so you're ready the day it goes live.
What you need first
For your listing to appear, all of these must be true:
- Your store is published.
- Your business address and phone are filled in — Google matches these to your Google Business Profile, so they should be the same details Google already has for you.
- You have at least one bookable product — an appointment, reservation, or ticket.
- Reserve with Google is turned on.
Coordinates (latitude and longitude) are optional. If Google is matching you to the wrong nearby listing, paste your exact coordinates from Google Maps to help it pick the right one.
When will it be available?
The automatic listing is coming soon — we're rolling it out as Zillo brings more merchants on board. Opt in above and we'll include your store the moment it launches, with nothing else to submit. In the meantime, you can add a booking link to Google yourself today.
Hide a specific product
Every published appointment, reservation, and ticket is listed by default. If there's one you don't want surfaced through Google, hide it and the rest stay listed. Everything else about that product — selling it on your own store — carries on as normal.
Turn it off
Open Settings → Reserve with Google, untick the box, and Save. Your services stop being listed with Google.
Reserve with Google is part of Zillo Pro. If you cancel Pro, your listing is removed until you add Pro again.