Selling event tickets

An event ticket on Zillo is a time-bound product with a fixed capacity. Customers buy a ticket at the price tier you set (General, VIP, Early bird — whatever fits); each ticket gets a unique QR code your staff scans at the door using the Redeem tool or the mobile app.

Set up an event

1. Open Products and click New product → Event ticket.
2. Fill in the event basics: title, description, photo, date and time, venue.
3. Set capacity — the total number of tickets you'll sell across all tiers.
4. Add tiers. At minimum, one. Many events have just "General admission". Others have three: Early bird, General, VIP — each with its own price and seat count.
5. Publish when ready.

How capacity works

• Each tier has its own seat count. Early bird (50 seats) can sell out while General (200 seats) still has stock.
• The event total is the sum of all tier capacities.
• The whole event shows "Sold out" once every tier is exhausted.

Your storefront prevents overselling automatically. Even if two customers try to grab the last seat at the same moment, only one of them succeeds.

Each ticket has a QR

After purchase, the customer receives an email with their ticket(s) attached as PDFs with QR codes. Apple Wallet and Google Wallet links let them save the ticket to their phone.

At the door:

1. Open the mobile app and tap the Redeem tab.
2. Pick "Ticket" and scan the customer's QR code (or type the code).
3. The ticket flips to "Redeemed" instantly. Scan the same QR again and the app refuses, showing the time it was first redeemed.

Refunds and capacity

When you refund a ticket, the QR is voided so the customer can't use it. The capacity is not released — refunded tickets stay counted against the cap. This matches how event venues normally think about seats: once sold, the seat is "used" from a planning perspective.

After the event date

The event date is just informational — there's no automatic "close sales" flag at the door time. To stop selling after the event:

• Set the product to "Archived" from the product editor, or
• Drop the tier capacity to match what's already been sold.

Multi-day / multi-entry tickets

For events that run across multiple days or allow in/out re-entry — 3-day festivals, weekend museum exhibits, all-week conferences — toggle Multi-entry ticket on the ticket form and set the entry count.

The ticket still belongs to one event. Multi-entry doesn't make a festival-hopper pass; it lets a single buyer scan in N times during the event window. Capacity counts one seat per ticket regardless of entry count: a 200-seat venue with 200 weekend passes sold is full, even though the door will see 600 scans across the weekend.

See the dedicated multi-use passes article for the full walkthrough.

Next steps