Recover abandoned carts
Turn on abandoned cart recovery (a Zillo Pro feature) and Zillo automatically emails customers who start checkout but don't pay, with a one-click link back to their cart. Set the delay under Settings → Growth and edit the wording under Settings → Email.
Recover abandoned carts
Some customers reach checkout, enter their details, and then don't pay — they get distracted, compare prices, or mean to come back and forget. Abandoned cart recovery emails them a friendly reminder a little later with a link straight back to their cart, so you win back sales you'd otherwise lose entirely.
It runs on its own once it's on — you don't have to spot abandoned carts or send anything by hand. Abandoned cart recovery is part of Zillo Pro.
Turn it on
- Add Zillo Pro from Settings → Add-ons if you haven't already.
- Open Settings → Growth.
- Tick "Send abandoned-cart reminder emails", choose how many hours to wait, and save.
How it works
When a customer starts checkout but doesn't complete payment, Zillo waits the delay you set (4 hours by default, adjustable from 1 to 168 hours — that's up to a week), then sends them one branded reminder with a button back to their cart. Clicking it returns them to checkout with their items still in place, so finishing is one tap away.
Two rules keep it tactful:
- One email per order. A customer is reminded once about a given cart, never repeatedly.
- No email if they finish. Customers who complete their purchase — before or after the reminder would have sent — are never emailed.
Choosing the delay
There's no single right answer, but a useful rule of thumb:
- A few hours (the default, 4) catches people who got distracted the same day and is the most common choice.
- Shorter (1–2 hours) works well for time-sensitive items like event tickets or limited stock, where waiting risks the item selling out.
- Longer (24–48 hours) suits higher-consideration purchases people sleep on.
The reminder uses your storefront branding automatically. You can edit the wording — subject line and message — under Settings → Email once the feature is on, so it sounds like your business.
Recovery only fires for checkouts where Zillo captured the customer's email address. A shopper who closes the tab before entering any details can't be reminded, because there's no one to email.
Seeing the results
Recovered orders complete exactly like any other sale, so they appear in Orders and roll into your totals under Insights. Watching your order count over the weeks after turning this on is the simplest way to gauge the lift.