Add checkout upsells
Checkout upsells (a Zillo Pro feature) show customers recommended products at the cart so they add more before paying — hand-picked per product, or chosen automatically by AI. Turn it on under Settings → Growth and pick recommendations on each product.
Add checkout upsells
Checkout upsells show a "You might also like" row of products on your cart page, so customers can add more to their order before they pay. It's one of the simplest ways to grow the average order — the customer is already buying, and you're just putting one more relevant product in front of them at the right moment.
You can hand-pick the recommendations for each product, or let AI choose related products from your catalog automatically. Checkout upsells are part of Zillo Pro.
What an upsell is (and isn't)
An upsell here means recommending other products at the cart. A customer adds a gift card to their cart, and underneath it they see a candle, a gift box, or a voucher they might want too. Tapping a recommendation opens that product so they can choose any options and add it to the same order.
This is different from product add-ons — the optional extras (gift wrapping, a card message, an upgrade) that belong to a single product and appear on that product's page. If you want to attach extras to one specific item, see Product add-ons. Upsells suggest separate products at the cart; add-ons tack extras onto one product before it's added.
Turn it on
- Add Zillo Pro from Settings → Add-ons if you haven't already.
- Open Settings → Growth.
- Tick "Show upsells on the cart page" and save. Recommendations start appearing at checkout straight away.
Choose what's recommended
Open any product from Products and find the Recommended at checkout card. Pick the products you'd like to suggest whenever that item is in the cart, then save.
A few ways merchants use this:
- Pair complements. On a bottle of wine, recommend glasses or a gift bag.
- Bundle by occasion. On a birthday gift card, recommend a card message product or a treat.
- Lift the spend tier. On an entry-level ticket, recommend a premium add-on experience.
Leave the recommendations empty and Zillo picks related products from your catalog automatically with AI — so every product gets sensible upsells with no setup. Fill them in only for the products where you want full control over what's shown.
How it appears to customers
Customers see the recommendations beneath their cart items, on the same screen where they review their order. Tapping one opens that product so they can choose any options (a size, a date, a gift card amount) and add it to their order without losing what's already in the cart. The upsell row uses your storefront branding, so it looks like a natural part of your store.
Only published products can be recommended. If a product you picked is in draft or archived, it simply won't show in the upsell row until you publish it. Check a product's status from Products.
Measuring the impact
Keep an eye on your average order value before and after turning upsells on. You can see order totals and trends under Insights, and review individual orders — including the extra items customers added — under Orders.