Build your first store
Two ways to set up your Zillo store — describe it in plain English to the AI builder, or build it product by product yourself. Both end up at the same place; pick whichever feels faster.
Build your first store
There are two ways to get a store up and running. The AI builder is fastest if you're still figuring out what you want to sell. The manual flow is better when you already have your product list in mind.
Option 1 — the AI builder
Visit zillo.app/create and describe your business in plain English. The builder picks your brand colours, writes a welcome message, and sets up your first product. At the end you sign up to claim the store and everything carries over to your new account.
You don't need an account to try the AI builder. Sign up at the end only if you like what you see.
Option 2 — set it up yourself
After you sign up at dashboard.zillo.app/signup, add your products from Products:
- Open Products in the dashboard sidebar.
- Click "New product" and pick a type — Gift card, Event ticket, Experience, Membership, or Voucher.
- Fill in the basics: title, description, price. Each product type has a few extra fields (gift card amounts, event date, experience slots, and so on) — the form prompts you.
- Save as draft while you iterate, or Publish to make the product live on your storefront.
What the AI builder gives you vs what you finish
The AI builder seeds a starting point — a store name and URL slug, brand colours, a hero image, a welcome message, and one example product. Always review and edit before you publish. The builder gets you 80% there; the last 20% (your voice, your specifics) is worth doing yourself.
Avoid changing your store's URL slug after you've published. Old links stop working unless you set up a redirect. The dashboard will warn you before allowing a slug change.