Selling physical products
Physical products are tangible items you ship to the customer — merch, prints, packaged goods. Add size/colour variants, track stock per variant, collect a shipping address at checkout, and mark orders shipped with a tracking number.
Selling physical products
A physical product on Zillo is a tangible item you post or courier to the customer — apparel, prints, packaged food, hardware. You can sell a single item or offer variants (size, colour), track stock per variant, and charge shipping. Zillo collects the buyer's shipping address at checkout; you mark the order shipped with a tracking number when it goes out.
Create a product
- Open Products and click New product → Physical product (or just describe it to the AI builder — "sell a $45 hoodie in S/M/L" — and finish the details after).
- Add the basics: title, description, photos.
- Add options (optional). Add an option like Size with values S, M, L, or Colour with Black, Red. Every combination becomes a sellable variant with its own price, stock count, and SKU.
- Set stock. Leave the stock field blank for unlimited / made-to-order, or enter a count to track inventory. Sold-out variants can't be bought.
- Choose shipping — free, or a flat rate per order.
- Publish when ready.
Variants and inventory
- A product with no options sells as a single variant at one price.
- Add up to three option axes; Zillo generates one row per combination.
- Each variant has its own price, stock, and SKU.
- Stock is decremented when a customer checks out, not when they add to cart — and the storefront prevents overselling automatically. If two customers race for the last unit, only one succeeds.
Editing a product later keeps each variant's sales count intact — change a price or restock without losing your numbers. Removing a variant deletes it.
Shipping
Shipping is flat-rate or free in this version, set per product (with a store-wide default in Settings). At checkout the customer enters a shipping address, and one shipping charge — the highest flat rate across the physical items in their cart — is added to the order. Shipping isn't taxed.
Fulfilling an order
When a physical order is paid, the customer gets an order-confirmation email. When you've packed it:
- Open the order from Orders.
- In the Shipping panel, enter the carrier and tracking number (both optional) and click Mark as shipped.
- The customer is emailed that their order is on its way, with the tracking number if you provided one.
Refunds
Refunding a physical line returns its reserved stock to the variant so it's available to sell again, and refunds the customer (including the platform fee). See Refunding an order.