Selling through AI shopping assistants
Your products are listed in AI shopping assistants like ChatGPT automatically. Zillo publishes a machine-readable product feed so assistants can find your store and send shoppers to buy — no setup, and you can opt out any time.
Selling through AI shopping assistants
People increasingly ask AI assistants like ChatGPT to help them shop. Zillo publishes your products to those assistants through a standard product feed, so when someone asks for a gift card, class, or experience like the ones you sell, your store can show up.
This follows OpenAI's Agentic Commerce Protocol — the same feed format that powers ChatGPT Shopping.
This is on by default. As soon as your store is published, your products are listed automatically — there's nothing to switch on.
What it does today
Zillo exposes a live, machine-readable list of your published products and includes your store in the feed it shares with AI shopping partners. Assistants use it to surface your products and link shoppers to your storefront to buy.
Shoppers check out on your store, not inside the chat. They discover and compare your products in ChatGPT, then follow a link to your own Zillo storefront to pay — exactly as they would from a Google result. OpenAI has moved away from in-chat checkout toward merchant-owned checkout, so you keep the customer, your branding, and your full payment flow.
Going live
There's no setup. Publish your store and your products start appearing in AI shopping automatically. Your feed then updates as you add, edit, or unpublish products — there's nothing to re-submit.
Turning it off
Prefer not to be listed? Go to Settings → Agentic feed, untick List my products in AI shopping assistants, and hit Save. You can switch it back on the same way any time.
What gets listed
Only your published products appear. Each gets one entry per buyable option:
- Gift cards — one entry per denomination you offer.
- Tickets — one entry per price tier.
- Vouchers, experiences, and memberships — one entry each, at their listed price.
Products without a cover image are skipped — assistants require a product photo.
Hiding a single product
Want to stay listed but keep one product out of the feed? Anything in draft is automatically excluded. If you need a published product hidden from AI assistants specifically, contact support and we'll flag it.
Your feed URL
Once enabled, Settings → Agentic feed shows your feed URL (it looks
like https://your-store.zillo.app/feed.json). You don't need to
submit it anywhere — it's there so you can see exactly what's being
shared. Zillo handles registering the platform feed with AI partners.